If you’re not careful, the interior of a gym can look as bland and uninviting as an office – not necessarily the type of place that people want to spend their free time exercising and relaxing. The solution to this is to differentiate your space through custom-branded decor and graphics. Large format prints are a cost-effective interior design tool that can make a huge difference in crafting a bespoke and welcoming atmosphere in your gym. Let’s look at the benefits of large-format prints for you and your customers.
Your Custom-Large Print Options
There are essentially three types of surfaces on which you can implement large format prints: walls, floors, and windows. Your graphics can serve various purposes, from promoting products from your business partners – gym clothing, nutritional products, etc., – to providing wayfinding information and helping your gym to stand out through unique branding.
Wall Graphics For Increased Motivation
High-quality visuals can instantly boost the motivation of your customers and create a more energetic and positive environment. Custom wall graphics can showcase athletes working out and inspirational quotes, and can also provide key information, such as tips on safe workout techniques, exercise sequences, or the right machines and weights for highlighting specific muscle groups. In this way, your graphics add value to your gym and help your customers improve their fitness knowledge.
Window Graphics As A Marketing Tool
Most city centres have several gyms for customers to choose from, and even small dormer towns have one or two, so it’s important that your brand stands out in the memory when customers are making the decision about which one to join. External graphics and internal window graphics are a great way to boost your gym’s aesthetic appearance while also promoting your brand. You can use graphics to display your gym’s logo, contact information, and regular events, classes, and promotions to passers-by. This can draw footfall to your gym and project a professional image for your business. Bespoke window graphics can also provide enhanced privacy for certain areas of your establishment without obscuring light – e.g. frosted glass graphics for windows surrounding your swimming pool area or sauna.
Floor Graphics For Wayfinding And Drawing Customer Attention
Floor graphics are another powerful tool that can enhance your gym in several ways. These durable vinyl prints can be applied onto any type of flooring surface and can withstand heavy foot traffic, making them ideal for workout areas, walkways, squash courts, and changing rooms. You can, for example, use custom floor graphics to direct your customers towards different areas of your gym, including the showers, swimming pool, or exercise studios, and provide safety information, such as directions to your fire exits.
Next Steps
To find out more about the benefits of large format prints as a cost-effective promotional and information tool, please get in touch with MTA Digital today by clicking here.
Image Source: Canva