Floor graphics are a unique and eye-catching way of conveying important information to customers, and can be designed to fulfil various purposes, from wayfinding signage to promotions and new releases.
A growing number of businesses, retail establishments, leisure centres, and public spaces are making use of temporary and permanent floor graphics to diversify their business and improve the customer experience. Let’s look at how bespoke floor graphics could work on your premises.
Wayfinding Signage
Wayfinding signage helps visitors find their way around large buildings and campuses, and is an essential feature in sprawling hospitals, universities, and even large office blocks and business parks. Traditional wayfinding solutions, such as wall-mounted signs and maps, and more modern variants – including interactive touchscreens – can be expensive to install and update, and also difficult to see in busy areas. Floor-mounted wayfinding graphics is an affordable and effective tool for guiding customers and visitors throughout your premises without getting lost.
Visual cues, walkways, and directional hints can enhance customer navigation, reduce confusion, and help maintain a smooth flow of foot traffic around your space. You can be as playful or serious as you like with wayfinding signage. Some businesses like classic arrows and labels, while others make use of footprints or mock paint splatters to guide customers to different locations.
Promotions And Advertising
The flooring spaces of large commercial buildings present perfect, and often untapped, opportunities for promotional and advertising graphics. You can install bespoke floor graphics to promote your own brand, including special offers, new products, or upcoming events, or you can use your space to place promotional graphics from third parties, encouraging engagement and drawing new revenues from advertising. This strategy is becoming popular in leisure centres to promote products and services from partners and associated vendors, and in train stations and other public areas to market various products and services to passers-by.
Thematic Pathways And Experiences
Floor graphics don’t have to just be about sell sell sell. They can also help create immersive thematic pathways around your space to guide customers through specific experiences or stories. Museums could, for example, use floor graphics to lead visitors around an exhibition chronologically, while a shopping centre might create a journey through different product zones, and a school could use temporary floor graphics to drive engagement with a project or activity. This narrative-driven approach makes the customer journey more intuitive and entertaining, connecting with customers on an imaginative level.
Safety And Information
Floor graphics can also be used to convey important information such as emergency exits and safety information – and were widely used by businesses in this way as social distancing markers during the Pandemic. Strategically placing this information at key locations can keep your customers well-informed without overwhelming them with traditional signage.
Next Steps
Get in touch with one of our floor graphics specialists at MTA Digital today and find out how we can help you engage and delight your target customers.
Image Source: Canva