Floor graphics are becoming increasingly popular in retail and commercial spaces, and for good reason. When used correctly, they offer a cost-effective and convenient advertising solution that attracts customers’ attention to new products or promotional offers, increases consumer engagement, and drives sales.
In this article, we will discuss the benefits of floor graphics and how they can be effectively used in any retail or commercial business.
Product lines and prices are continually changing in shops, so it’s important that customers are aware of new arrivals or special offers. Shop floors provide an expansive and unobstructed advertising space that is perfect for capturing customers’ attention; many retailers nationwide use floor graphics to highlight shelves or areas to generate excitement around a particular product. This kind of advertising can be particularly effective in stimulating interest and boosting sales for new or on-sale products.
Another advantage of floor graphics is their affordability. Ideal for temporary promotions, discounts, and sales, retail floor stickers can be strategically positioned to capture customers’ interest and enthusiasm. When a promotional period is over, the graphics can be easily removed and the floor cleaned, allowing businesses to modify their marketing messages and utilise the floor space flexibly. This makes floor graphics a cost-effective option compared to traditional fixed signs and posters.
In retail and commercial premises, space is often at a premium. Walls may be covered by product storage, so the limited available space is reserved for essential fixed signage, such as emergency exits. Floor space is often underutilised, so floor graphics can help to promote products or special offers without requiring alterations to interior fittings. Floor stickers, which require less planning as they are easy to install and do not require special mounting, are a space-saving yet highly visible solution that resist wear and tear of customers’ feet and shopping trolleys.
Floor graphics can also be used for way finding: a fun strategy to guide customers through the building. This technique utilises floor stickers to direct people to specific points of interest and enables managers and retail strategists to raise the profile of certain products. It’s a great way to create a unique experience for visitors and maintain their connection with your brand.
At MTA Digital, our custom floor stickers for retail and commercial businesses are designed to make the best use of the available space on your premises. To request a free, no-obligation quotation, please get in touch with MTA Digital today on 020 8461 9100.
Image Source: Canva