Large format printing is a blanket term used to describe the printing of images or text that are larger than the traditional A0 sheet size of 33.1 x 46.8 inches (841 x1189 mm). Large format prints are often used by businesses for signage, trade shows, exhibits, and other events where a high level of visibility is desired.
In addition to signage and event displays, there are many other applications for large format printing. Some businesses use large prints for retail advertising, product promotions, or even interior decoration. Whatever your printed media needs may be, there's a good chance that large format printing can meet them.
Here are four examples of how businesses can use large format digital printing to fulfil a range of signage needs:
1. Signs And Banners:
A common use for large format printing is the production of signs and banners. If you need to promote a sale, advertise a new product, or just increase brand awareness, large format printing is an ideal solution.
2. Trade Show Displays:
Another popular use for large format printing is the creation of trade show or commercial event displays. Large prints can be used to create eye-catching backdrops for trade show stands, banners, and other exhibits that will help you make a big impression at your next trade show or event, helping increase footfall and interest in your business.
3. Wall Graphics:
Large format prints can also be used to create bespoke wall graphics. Whether you want to add some extra flair to your office space or make a statement in your shop, wall graphics are a great way to do it.
4. Window Graphics:
Window graphics are another type of large format print that can be used for retail advertising, branding, or decoration. Window graphics can be applied directly to the inside or outside of a window and can be used on both commercial and industrial properties.
Benefits Of Using Large Format Print Media
There are several compelling reasons why businesses should use large format printing, these being four of the most important ones:
- Increased visibility: One of the biggest benefits of using large format prints is the increased visibility they offer businesses. Large format prints are highly visible and can be seen from a long distance away, which makes them perfect for advertising or promoting your brand.
- Reduced costs: Another advantage of large format printing is that it can be more cost effective than traditional methods such as online or radio advertising. With large format printing, you can reach a large audience in the vicinity of your business premises without spending a lot of money.
- Increased engagement: When used correctly, large format prints can help to increase customer engagement. By providing interesting and engaging content, you can encourage customers to interact with your business in a positive way.
- Enhanced branding: Finally, one of the most important benefits of large format printing is its ability to enhance your branding efforts. Large prints provide an excellent opportunity to showcase your company's logo, colours, calls to action, upcoming product launches, and other identifying information in a highly visible way that differentiates you from your competitors.
Next Steps
If you need high-quality, custom prints for your business, contact MTA Digital today to find out more about our bespoke large format printing services.
Image source: Canva