The creative touches made possible by printed exterior wall graphics help highlight the ingenuity, customer appeal, and personality of your business.
Good exterior graphics can express the essence of a business without uttering a word. Take a picture of this: you step out onto the high street on your lunch break and a mural of steaming coffee cups pulls you towards a café. It’s as if the smell of the coffee reaches you through the colours and images alone. Pictures genuinely do say a thousand words, inviting curiosity, and inviting potential customers to step inside and discover more.
First impressions matter on the high street. For your exterior building graphics to make the best possible first impression with your target customers, your design should resonate with who your customers are – what they value, their aesthetics, and their expectations from your business. To go back to our coffee shop, for example, a high street venue targeting office commuters might implement sleek and modern exterior graphics with minimalist typography to resonate with young professionals. On the other hand, if their target market is after-work customers or people on dates, the coffee shop might draw people in with relaxed hand-drawn illustrations and welcoming messages that create a sense of creativity and warmth.
From a design perspective, the important point is to make sure that your visuals are a true reflection of your business’s promises and values. Aligning your exterior graphics with what your customers want and expect helps to build trust from the first glance.
Wall graphics are designed to be unmissable, and so play a crucial role in increasing your brand recognition on the high street by serving as a visual anchor in the minds of your customers. While creativity and thinking outside the box can win you a good first impression, for your brand identity to become ingrained in the memory, consistency is key. The same colours, logos, and typography should be used across all your exterior and interior graphics to make sure your brand is immediately recognisable and creates a cohesive experience for everyone who encounters it.
It wouldn’t do, for example, for your coffee shop to implement an ultramodern exterior graphic that completely clashes with the cosy French café aesthetic in the interior. Brand imagery has to be consistent and relevant, or you risk it coming across as inauthentic.
The key to successful exterior graphics is to find your creative edge, between standardisation and free-flowing innovation. Our team of expert graphic designers can work with you to create stylish and memorable exterior graphics that resonate with your customer base and genuinely express your brand identity. To discover more or to find out how much your project would cost, please get in touch by clicking here.