Custom wall graphics are a popular way for shops, retail centres, gyms, offices and public spaces to bring bland and empty wall spaces to life. Wall graphics can be installed on virtually any flat wall (and many curved ones, too), from exercise areas and meeting rooms to railway stations and changing rooms – even adorning the inside walls of elevators. Bespoke wall graphics are a cheap and easy strategy for brightening up a space, while creating new and engaging opportunities for brand extension and advertising – or simply an avenue for expressing creativity.
In general, the wall graphics used in shops and offices do not have a fixed replacement schedule, as their longevity and how well your graphics bear up depends on the quality of the materials, how well the graphics are installed, and environmental factors such as physical wear and tear and exposure to UV light.
Low quality wall graphics can go from hero to zero quite quickly, especially in outdoors and public areas, showing signs of peeling, colour loss, scratches, and stains. This is why, at MTA Digital, we put such a strong emphasis on quality. Our bespoke wall coverings are designed to be durable and long lasting, reducing the need for replacements, and maintaining their vibrant appearance throughout their life cycle.
Money spent on quality is always money well spent. If you invest in quality printing, materials, and have your wall graphics professionally installed, your graphics should last anywhere between 3 to 5 years or more before they start showing signs of ageing or damage. Simple maintenance and cleaning will extend this lifespan. Of course, a good wall graphic can last significantly longer than this, but for many organisations, it is often beneficial to review and potentially refresh graphics every few years in any case.
Finally, you may want to think about how quickly your wall graphics could culturally go out of date. For this reason, it’s better to avoid graphics showcasing the current week, month or year, or any particular popular celebrity at the time, in order to get the most longevity out of your wall graphics.
These few simple tips will help keep your wall graphics in sparkling and eye-catching condition until you’re ready to replace them.
Cleaning – Wall graphics need very little maintenance, although large installations, and those adorning public or outdoor walls, do benefit from regular cleaning to remove dust, grease from fingerprints, blemishes, and bird droppings.
Invest In Quality – high quality materials such as self-adhesive vinyl or DI-NOC films are more resistant to wear, and more suitable to high traffic areas without incurring damage.
Environmental Factors – exposure to direct sunlight, high humidity, and regular direct contact could reduce the lifespan of your graphics. Consider a UV resistant and hard-wearing material to maximise your ROI.
For more information on wall graphic maintenance and how to secure the maximum longevity from your investment, please contact MTA today by giving us a call.