Trade shows are an effective way to target new customers, but the cost of hiring a stand can be surprisingly high, making it imperative that your display is eye-catching and attractive. Your stand is not just a place to showcase your products or service, but a lucrative opportunity to convey your brand's commitment to creativity, innovation, and quality, in a location with exceptionally high levels of footfall.
In this article, we’ll outline five tips to help you to design a compelling and eye-catching trade show or exhibition display that will attract and engage attendees.
Your trade show display should be a portfolio of your best projects or products, so it is important to draw attention to your stand to avoid being swamped by your competitors. High-quality images on large printed graphics and signage can set your brand apart and are best arranged in a visually appealing manner. Focus on a few key pieces rather than overcrowding the space to convey your business’s ethos in the simplest way. A selective approach will make your stand look professional and allow visitors to appreciate the quality of your work without feeling overwhelmed.
Consistency is key when it comes to branding. Ensure that your trade show display aligns with your company's visual identity by matching your displays with your brand's colours, fonts, and logo. This not only reinforces brand recognition but also creates a cohesive look that is both attractive and memorable. Consider using large, bold graphics that can be seen from a distance, drawing visitors to your stand.
Interactive elements can significantly enhance visitor engagement. Consider integrating touchscreens that allow visitors to browse your portfolio or view videos of your work in action. Interactive displays not only attract more attention but also provide a memorable experience that can set you apart from your competitors. QR codes that link directly to your website or promotional offers can also be tempting to new customers hunting for the product or services that you offer.
Lighting can make or break your exhibition display. Strategic lighting can be used to highlight key areas of your stand, such as featured projects or new products. LED lights can be particularly effective for creating vibrant, eye-catching displays, or consider using backlit graphics or illuminated signage to add depth and interest to your display. Proper lighting not only makes your display more attractive but also ensures that all elements are easily visible.
A well-organised trade show display is crucial to maintain visitor interest. Ensure there is a clear and logical flow to your display, guiding visitors naturally from one section to another. Avoid clutter and make sure there is enough space for attendees to comfortably move. Clearly labelled sections and informative signage can help visitors to understand what you offer. An area to sit and chat or consult your team can also help to secure business rather than have potential customers wander off.
At MTA Digital, our exhibition and event displays service can help your business to stand out from its competitors. For more information or to request a free, no-obligation quotation, please get in touch today on 020 3835 4199.
Image Source: Canva