Event graphics are designed to generate a marketing buzz at low cost, making them perfect for independent music venues and small events. From eye-catching banners and window graphics to the humble flyer and customisable digital displays, the idea of event graphics is to build a tantalising and unforgettable experience before the show has even started.
With today’s digital printing solutions, the traditional marketing mix can be given a dynamic new twist with event graphics that quite literally bring an entertainment space to life, from back rooms in a pub to dedicated music venues. When building an atmosphere is the headline act, vibrant and vivid moving graphics enable you to unleash your imagination and create spaces that are guaranteed to captivate audiences.
How Small Is Too Small For Event Graphics?
There is no size limit on spaces that benefit from event graphics. Indeed, the smaller the space, the more dynamic the effects can be. Printed and digital event graphics can turn a tiny venue into a vast stadium, transform an urban box into a rolling forest, or make an intimate space even more cosy. When it comes to event graphics, imagination – not square footage - is the limit. The same goes for events graphics that have a distinctly advertising angle, as these can be adjusted to work in harmony with the venue’s size, shape, and capacity.
Can Small Music Venues Afford Events Graphics?
Cost control is an important consideration for small venues, and with a lot of people using social media and online channels to research the gigs they want to go to, is it worth investing some of your marketing budget on events graphics? The answer is a resounding ‘yes’. Footfall is still an important sales vector for smaller venues in high streets and town centres. People are drawn in by events graphics while looking for their next port of call on a night out, or might find out about an event by window gazing on their way back from work.
Events graphics also work hand-in-hand with your digital marketing channels. The same imagery, information, and designs that adorn your events graphics at the venue can also be incorporated into your social media marketing, subscriber emails, and PPC adverts, helping create a cohesive brand experience to promote your venue – and your event – both off-line and online.
What Next?
Events graphics can breathe life into a space, create unforgettable experiences, and expand the horizons of independent music venues. To share your vision with our passionate team, drop us a line by calling 020 3835 2427, or [click here] to send us a message.
Image source: Canva