Graphics are often chosen for the interior of business premises, for example, to create eye-catching wall murals, window designs, or point-of-sale displays. But did you know that exterior graphics can also capture the attention of passers-by, sometimes over vast distances, giving you an unparalleled way to showcase your business and raise its profile in the local area?
Here are eight creative ways to harness the power of exterior graphics to give your business’s profile a boost:
1. Building Wraps
A building wrap can transform your entire building into an advertising billboard. Large-scale graphics cover the exterior of your structure, making it impossible to miss. Ideal for businesses located in high-traffic areas or properties undergoing renovation, building wraps can boldly and creatively convey your brand’s message, turning your premises into an unmissable landmark.
2. Window Graphics
Bespoke window graphics can be used on your business’s windows to display vibrant graphics, for instance, to showcase products, services, and promotions without detracting from the natural light inside the building. This method is especially effective for shops, restaurants, and service-based businesses looking to attract passers-by with compelling visuals.
3. Floor Graphics
Don’t overlook the potential of the ground beneath your feet! Pavement or floor graphics provide directional information to guide customers to your store, highlight special offers, or create a fun and interactive experience. These graphics are especially useful in urban environments with heavy foot traffic, such as indoor shopping centres.
4. Murals
Commissioning an artist to create a mural on your building’s exterior can draw attention to it and become a conversation starter. Murals not only beautify your surroundings but also tell a story about your brand’s values and mission, creating a deeper connection with your community.
5. Digital Signage
Incorporate digital signage into your exterior design for dynamic and changeable content. Digital billboards and LED screens can display videos, animations, and real-time information, keeping your promotions fresh and engaging. This technology is perfect for businesses that want to frequently update their messaging.
6. Banners and Flags
A simple yet highly effective and versatile option, banners and flags can be used to announce events, sales, or new product lines. They are easy to install, can be placed in various locations around your business premises to capture attention from different angles, and are quick to remove, so you can alter your exterior graphics seasonally to reflect changes in consumer demand.
7. Interactive Displays
Integrating interactive elements into your exterior graphics can help your business to engage with new customers. Touchscreens, QR codes, and augmented reality experiences can create memorable user experiences, encouraging people to learn more about your products or services.
8. Illuminated Signs
No business should disappear under the cover of darkness, so light up your brand with illuminated signs. Neon signs, backlit displays, and LED letters can ensure your business remains visible after dark, attracting customers during evening hours and creating a striking visual impact.
Let MTA Digital Give Your Exterior Presence a Boost
For more information about our range of exterior graphics or to request a free, no-obligation quotation, please get in touch today.
Image Source: Canva