Trade shows and exhibitions are bustling and noisy places, with plenty of competition for the eyes and attention spans of passers-by. To maximise footfall and interest in your business, it’s important to come equipped with a stand that both captures attention and converts this interest into sales. For businesses with deep pockets, there are various ways to create striking and engaging event displays. But what about for the other 95%? In this article, we look into how to create a budget friendly exhibition stand without sacrificing impact.
With exhibition space often at a premium, strategic planning of your layout is essential. First, avoid clutter by steering clear of bulky display items, opting instead for a more innovative use of your space. A good way of doing this is by using the surrounding exhibition walls to highlight information and products through printed displays. This not only economises space but can also enhance product and brand visibility. A thoughtfully organised exhibition area will invite your attendees to engage without feeling overwhelmed.
It’s easy for attendees to become overstimulated by the information available at trade shows. Rather than trying to shout louder, with brighter colours, more content rich digital displays, and intense messages, try a less is more approach, focusing more on quality and clarity. For example, high-definition printed graphics and point of sale displays, with straightforward designs and clear messages, can cut through the clutter to capture attention in a crowded environment, delivering more conversions and better value for money.
A smart lighting strategy can transform the appeal of your stand, highlighting your printed posters and materials to create a more engaging and inviting atmosphere. Lighting can also impact the mood and ambience of your display, making your stands – and your business – more memorable to visitors.
Achieving a standout exhibition presence without breaking your budget requires the right tools and expert guidance. At MTA Digital, we provide a variety of digital print solutions for all types of commercial event display, so please click here to find out more.
Image source: Canva