Product displays are the beating heart of successful marketing. They attract and engage, direct and organise, and advocate the ethics and philosophy of a brand all in one smooth, discrete swoop. To learn how to unlock your product display A-Game, read on.
Hundreds of studies have shown that the golden ticket to amazing marketing is appealing to the senses. Sight, sound, scent… it all boils down to the same basic principle. If the experience is immersive, the consumer will be wowed by it. Digital graphics can be an invaluable tool here, because they enable producers to create stunning visuals and audios that grab the senses. This straightforward and cost-effective marketing strategy can translate into powerful economic results.
Excellent design is more than just bright ideas. Design Theory is the scientific practice of understanding the interaction between the marketing space and human psychology. The most famous aspect of Design Theory is the ‘Golden Ratio’. Captivating audiences since the Ancient Egyptians, for digital designers, the Golden Ratio has been transformed from a static mathematical principle into a dynamic and fluid plaything. Especially in the case of moving visual graphics, the Golden Ratio can be harnessed in all of its forms to create truly captivating displays.
Whether it’s appealing to the senses or drawing upon the Golden Ratio, graphics are at the heart of stunning product displays. Graphics set the scene, build the atmosphere, and create the experience for the audience. Whether it is through colour, shape, texture, or sound, the quality of the graphics is key to activating psycho-emotional states in the minds of audiences. Graphics quality can be influenced by a range of factors, starting at the standard of the technology and culminating in the vision of the designer. Ideally, designers should have complete control and command over their digital easel, enabling their creative powers to construct impressive product displays.
Product displays are no places for shyness. Bold, Big, and Brave are the keywords for successful marketing campaigns. Audiences don’t just need to be wowed, awed, and immersed by product displays, studies show that they crave that experience. More importantly, when companies follow the bold, sensory “attract, convert, delight” strategy, consumers are all too happy to reward a successful experience with brand loyalty.
With dynamic, captivating, digital graphics, delighting consumers has never been more rewarding. To learn more about how digital displays can give your new product display an impressive shine, please contact us to talk to one of our experts.