Shopfront shutters are essential in many neighbourhoods and shopping centres, offering robust protection against criminals intent on stealing your business’s property or inflicting damage on your building. However, first impressions often count, especially if you’re keen to attract passing trade when your shop is closed, so bespoke shutter graphics can be highly effective in ensuring your store isn’t just another blank canvas when your team goes home for the night.
At MTA Digital, we can transform your blank shutters with eye-catching bespoke graphics. In this article, we’ll explain what shutter graphics are, why you should choose them for your shopfront, and what steps you should follow to achieve a healthy return on investment.
What are Bespoke Shutter Graphics?
Bespoke shutter graphics use custom-designed images or artwork which is applied to the exterior shutters of your shop. These graphics can range from simple logos and brand names to intricate designs and vibrant murals. The customisation ensures that your shutters reflect your brand's identity and catch the eye of passers-by, even when your shop is closed.
Why Choose Bespoke Shutter Graphics?
- Unmatched visibility: In a sea of generic storefronts, bespoke shutter graphics make your shop stand out. Bright, bold designs can capture the attention of potential customers from a distance, making your location more memorable.
- Brand identity: Custom graphics are a fantastic way to showcase your brand’s personality. Whether you want to convey luxury, fun, professionalism, or creativity, the right design can effectively communicate your message.
- 24/7 advertising: Unlike traditional signage that works only when your shop is open, shutter graphics advertise your business round the clock. Continuous exposure increases brand recognition and can attract customers outside business hours.
- Protection and aesthetics: Beyond their visual appeal, shutters serve a practical purpose by protecting your premises. Bespoke graphics ensure that your protective shutters are also aesthetically pleasing, maintaining the overall look of your shopfront.
Design Tips for Effective Shutter Graphics
- Simplicity is key: While intricate designs can be beautiful, they may not always be the most effective. Simple, bold designs are easier to recognise and remember.
- Choose colour carefully: Different colours evoke different emotions, so select ones that align with your brand's message and appeal to your target audience. For instance, blue often conveys trust and professionalism, while red can signify excitement and urgency. Also, take note of the surroundings to ensure that you don’t choose colours that camouflage your shop.
- Ensure consistency: The shutter graphics should align with your overall brand aesthetics. Consistency across all branding materials helps to create and communicate a cohesive brand identity.
- Invest in quality materials: Only use high-quality materials that provide durability, weather resistance, and a professional look. UV-resistant paints and weatherproof materials ensure that your graphics stay vibrant and intact even in the worst conditions.
Find Out More
For more information about our large bespoke shutter graphics for shops, please book a free consultation with a member of our team.
Image Source: Canva