In today's competitive business world, establishing a brand's presence is vital to achieving success. While a company's branding includes some familiar elements, such as a recognisable logo, a memorable slogan, and consistent fonts and colours, the most effective brands tell a story that evoke positive feelings in customers. The best branding conveys a company's ethos, aims, and unique selling points (USPs) to help it to stand out from the crowd.
A brand must be visible to gain recognition and exposure, but cementing its position in a competitive marketplace takes time and effort. Personalised digital printing can help you to achieve this.
Cost-Efficiency
Personalised printing services are a cost-effective option for businesses who need to reduce the cost of their marketing without compromising on quality or customer reach. Even if you have a limited budget, personalised printing can help you promote your brand and drive customer engagement. Businesses can blend personalised printing with other marketing approaches, such as direct mail, for more far-reaching and effective outcomes.
A Lasting Impression
According to research, 80 per cent of consumers are more likely to purchase from a brand that provides personalised experiences. It's essential to create a lasting impression in the mind of the target customer because customers who feel that they have a personal relationship with the company, and that its products or service are relevant to them, are more likely to be loyal in the long-term. Business printing solutions enables companies to incorporate logos or designs onto products, including merchandise, so that customers are reminded of them with each use. Personalised products should provide value to the target customer to help to reinforce a strong brand image.
A New Approach To Sharing Information
With 88 per cent of business cards being disposed of within a week, it’s clear that this traditional marketing tool is less effective than it used to be. No larger than a credit card, business cards are easily lost, whereas personalised merchandise, such as pens or cups, are likely to be used regularly and seen by many people. Even a well-designed personalised flyer can be highly effective: 89 per cent of people recall seeing flyers above any other form of marketing.
A Targeted Approach
Personalised printing also allows for more acute targeting and segmentation of customers. By creating personalised marketing materials that are tailored to different customer demographics, businesses can increase the effectiveness of their marketing. For example, a personalised brochure for a luxury car brand can be tailored to the customer's interests to ensure they have the information they need to make a purchase.
Find Out More About Our Bespoke Digital Printing
To find out more about how MTA Digital can help you, please book a free consultation or call our team today on 020 8461 9100.
